A sucker for marketing

I wanted to eat something good for me; on my ascent to the holy heights of salad, I found myself passing the cereal counter in Waitrose where they sell 'Nature's Path Mesa Sunrise Flakes, organic, gluten free, wheat free, containing corn, flax and amaranth.'

How could I resist an amaranthine breakfast?

Immortal amarant, a flower which once
In Paradise, fast by the tree of life,
Began to bloom; but soon for man's offence
To Heaven removed, where first it grew, there grows,
And flowers aloft shading the fount of life,
And where the river of bliss through midst of Heaven
Rolls o'er Elysian flowers her amber stream;
With these that never fade the Spirits elect
Bind their resplendent locks"
- Book III, Paradise Lost, Milton



Milton, you set me up! OK, so I might not have read the above closely enough. Whether I fantasize about legends of the fall, or the ancient aztec cults of communion, there's no getting past the truth; I am eating the hair scrunchies of the gods, and they taste just like cornflakes.